Privacy Policy

Last updated: July 22, 2026

This Privacy Policy describes how Valle Plateado, LLC DBA Agua de Cielo (“Agua de Cielo,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit, interact with, or make a purchase from aguadecielobeauty.com and any related online store, checkout, customer account, marketing communication, or service that links to this Privacy Policy.

By using our website or purchasing from us, you acknowledge that we may collect and use your personal information as described in this Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or if you would like to submit a privacy request, you may contact us at:

Valle Plateado, LLC DBA Agua de Cielo
5806 N 53rd St, Unit C8
Tampa, FL 33610
United States
Email: info@valleplateado.com
Phone: +1 202-909-7495

Personal Information We Collect

We collect personal information from you, automatically through your device, and from service providers and third-party tools that help us operate our business. The information we collect depends on how you interact with our website and services.

Information You Provide to Us

We may collect information that you provide directly to us, including:

• Name, email address, phone number, billing address, and shipping address;
• Order details, purchase history, products viewed, cart activity, and customer account information;
• Payment-related information, such as payment method, billing details, and transaction details. Full payment card numbers are processed by our payment providers and are not stored directly by us;
• Customer support messages, chatbot messages, emails, forms, survey responses, and product questions;
• Reviews, ratings, photos, videos, testimonials, user-generated content, social media handles, or other content you choose to submit;
• Subscription information, refill preferences, affiliate or referral information, discount codes, and marketing preferences;
• Any other information you choose to provide to us.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information about your device and how you interact with our website, including:

• IP address, browser type, device type, operating system, time zone, language, and general location information;
• Pages viewed, products viewed, search terms, referring URLs, clicks, scrolling activity, cart activity, checkout activity, purchases, and other interactions with our website;
• Session interaction data, such as behavioral metrics, heatmaps, session replay activity, clicks, scrolls, and navigation patterns, which help us understand how visitors use our website;
• Cookie identifiers, pixel identifiers, advertising identifiers, and analytics identifiers;
• Information about how you interact with our emails, SMS messages, ads, and marketing campaigns.

Information From Third Parties

We may receive information from third parties and service providers, including our e-commerce platform, payment processors, marketing platforms, analytics providers, advertising platforms, affiliate and referral tools, survey tools, review platforms, subscription tools, inventory tools, customer service tools, social media platforms, and other providers that help us operate our business.

How We Use Personal Information

We use personal information for the following purposes:

• To operate our online store and provide our website and services;
• To process payments, fulfill orders, arrange shipping, provide order confirmations, and manage returns or exchanges;
• To manage subscriptions, recurring orders, customer accounts, discounts, rewards, referrals, and affiliate activity;
• To provide customer support, including through email, phone, forms, and chatbot tools;
• To personalize your shopping experience, recommend products, show relevant offers, and improve our website;
• To understand how visitors use our website through analytics, behavioral metrics, heatmaps, and session replay tools so we can improve website design, product presentation, navigation, performance, and customer experience;
• To send email and SMS marketing messages, abandoned cart reminders, product updates, restock alerts, promotions, and other communications when permitted by law and based on your preferences;
• To collect and display product reviews, testimonials, survey responses, and user-generated content;
• To run analytics, measure website performance, understand customer behavior, and improve our products and services;
• To advertise our products on platforms such as Google, Meta, TikTok, and other advertising channels;
• To detect, prevent, and respond to fraud, security incidents, unauthorized activity, or misuse of our services;
• To comply with legal obligations, tax and accounting requirements, law enforcement requests, and enforce our rights.

How We Share Personal Information

We do not sell personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly and may include our use of advertising cookies, pixels, analytics tools, session replay tools, and marketing platforms. Where required by applicable law, you may have the right to opt out of this type of data use.

We may share personal information with the following categories of service providers, contractors, and third parties:

• E-commerce platform and checkout providers: We use third-party commerce technology to operate our online store, process checkout, manage customer accounts, support fraud prevention, and provide related store functionality.
• Payment providers: We may share billing and transaction information with payment processors and payment methods available at checkout, including credit card processors, digital wallet providers, buy-now-pay-later providers, and fraud prevention services.
• Email and SMS marketing providers: We may share contact information, order activity, cart activity, marketing preferences, and engagement data with providers that help us send emails, SMS messages, abandoned cart reminders, restock alerts, promotions, and other communications.
• Advertising, analytics, and session replay providers: We may share website activity, device information, purchase events, cart activity, advertising identifiers, behavioral metrics, heatmaps, session replay activity, and similar interaction data with analytics and advertising providers, including Google, Meta, TikTok, Microsoft Clarity, and similar platforms, to measure performance, understand customer behavior, improve website functionality, and show relevant advertising.
• Personalization and shopping experience providers: We may share browsing behavior, cart activity, product views, purchase history, and preferences with providers that help us personalize product recommendations, offers, bundles, upsells, and the overall shopping experience.
• Subscription and recurring order providers: We may share customer information, order information, subscription preferences, billing-related details, and communication preferences with providers that help us manage subscriptions, recurring purchases, renewals, and subscription support.
• Review, survey, and user-generated content providers: We may share customer information, order information, product information, survey responses, reviews, ratings, testimonials, photos, videos, social media content, and related submissions with providers that help us collect, manage, display, or request customer feedback and content.
• Customer service and chatbot providers: We may share contact information, order details, messages, questions, and support history with providers that help us respond to customer inquiries and provide support.
• Affiliate, referral, and partner program providers: We may share contact information, referral activity, order attribution, discount code activity, commission information, and related program data with providers that help us operate affiliate, referral, influencer, or partner programs.
• Inventory, fulfillment, shipping, and logistics providers: We may share customer names, shipping addresses, order details, contact information, and delivery information with providers that help us manage inventory, fulfill orders, ship packages, track deliveries, and resolve order issues.
• Website operations, SEO, localization, and performance providers: We may share website, technical, product, content, or operational information with providers that help us maintain, optimize, translate, index, secure, and improve our website.
• Professional advisors and legal authorities: We may share information with accountants, attorneys, insurers, auditors, regulators, courts, law enforcement, or other parties when required by law, necessary to protect our rights, or necessary to comply with legal obligations.
• Business transfer parties: If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.

Cookies, Pixels, Analytics, and Advertising

Our website uses cookies, pixels, tags, software development kits, session replay tools, heatmap tools, and similar technologies to operate the website, remember your preferences, process orders, analyze traffic, personalize your experience, understand how visitors interact with our website, and support advertising and marketing.

Our cookie banner is enabled and may allow you to manage certain cookie preferences where available.

These technologies may collect information such as your IP address, browser type, device type, pages viewed, products viewed, items added to cart, checkout activity, purchases, clicks, scrolls, navigation patterns, session interaction data, and interactions with ads or marketing messages.

We use Microsoft Clarity to better understand how visitors use and interact with our website through behavioral metrics, heatmaps, and session replay. This helps us improve website design, product presentation, navigation, performance, security, fraud prevention, and the overall shopping experience. Microsoft Clarity may collect website usage data through first- and third-party cookies and other tracking technologies. For more information about how Microsoft collects and uses data, please visit the Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement.

We may use cookies and similar technologies for the following purposes:

• Necessary cookies: Required for website functionality, checkout, security, cart, customer account, and payment features.
• Analytics cookies: Help us understand how visitors use our website and improve performance.
• Session replay and heatmap cookies: Help us understand website interactions, clicks, scrolling, navigation patterns, technical issues, and areas where the website experience can be improved.
• Personalization cookies: Help us personalize product recommendations and shopping experiences.
• Advertising cookies and pixels: Help us measure ads and show more relevant advertising on platforms such as Google, Meta, TikTok, and other advertising partners.

You can control cookies through your browser settings and, where available, through our cookie banner or privacy controls. Blocking cookies may affect website functionality and parts of the website may not work properly.

Where required by applicable law, you may opt out of certain targeted advertising, sale, or sharing of personal information by visiting our Data Sharing Opt-Out page here: https://aguadecielobeauty.com/pages/data-sharing-opt-out.

You may also look for a “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link in our website footer, if available.

Global Privacy Control and Do Not Track

Some browsers or extensions allow you to send privacy preference signals, such as Global Privacy Control (“GPC”). Where required by applicable law and supported by our website settings, we will treat GPC signals as a request to opt out of sale, sharing, or targeted advertising for that browser or device.

Because there is no consistent legal or industry standard for “Do Not Track” browser signals, we do not currently respond to Do Not Track signals unless required by applicable law.

Email and SMS Marketing

If you sign up for our email or SMS marketing, we may send you promotional messages, product updates, restock alerts, abandoned cart reminders, and other marketing communications. You can unsubscribe from email marketing by using the unsubscribe link in our emails. You can opt out of SMS marketing by replying STOP or following the instructions provided in the message.

Message and data rates may apply to SMS messages. Consent to receive marketing text messages is not a condition of purchase.

Product Reviews, Surveys, Testimonials, and User-Generated Content

If you submit a product review, survey response, testimonial, photo, video, social media post, or other user-generated content, we may use, display, reproduce, publish, or share that content for business, marketing, and promotional purposes, subject to applicable law and any specific terms presented at the time of submission.

Please do not submit content that includes personal information you do not want to be public.

International Customers and Data Transfers

We are based in the United States and our service providers may process, store, or transfer personal information in the United States, Canada, Europe, and other countries. These countries may have data protection laws that differ from those in your location.

If you are located outside the United States, you understand that your information may be transferred to and processed in the United States and other countries where we or our service providers operate.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business records, comply with legal, tax, accounting, and reporting obligations, resolve disputes, prevent fraud, enforce agreements, and protect our rights.

Retention periods may vary depending on the type of information, the purpose of collection, legal requirements, and business needs. When personal information is no longer needed, we may delete, anonymize, or securely retain it as required or permitted by law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, online store, payment system, or method of electronic transmission is completely secure. We cannot guarantee absolute security.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete the information.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate personal information;
• Request deletion of personal information;
• Request a copy of your personal information in a portable format;
• Opt out of certain targeted advertising, sale, or sharing of personal information;
• Withdraw consent where processing is based on consent;
• Object to or restrict certain processing activities, where applicable;
• Appeal a decision we make regarding your privacy request, where required by law.

To exercise your rights, contact us at info@valleplateado.com. We may need to verify your identity before completing your request. You may also designate an authorized agent to make a request on your behalf where permitted by law.

California and Other U.S. State Privacy Rights

If you are a resident of California or another U.S. state with an applicable privacy law, you may have additional rights. This section applies only where required by applicable law.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, billing address, shipping address, IP address, device identifiers, and account identifiers.
• Commercial information: Products purchased, products viewed, cart activity, purchase history, subscription activity, and customer preferences.
• Internet or electronic network activity: Browser information, device information, pages viewed, referring URLs, interactions with our website, emails, ads, and pixels.
• Geolocation information: Approximate location inferred from IP address or shipping/billing information.
• Audio, visual, or similar information: Photos, videos, reviews, testimonials, or user-generated content you choose to submit.
• Inferences: Preferences, product interests, and marketing segments based on your interactions with our website and services.

We collect and use these categories for the business and commercial purposes described in this Privacy Policy, including order fulfillment, customer service, marketing, analytics, personalization, advertising, fraud prevention, legal compliance, and business operations.

We may disclose these categories of personal information to service providers, contractors, advertising partners, analytics providers, payment processors, fulfillment providers, app providers, professional advisors, and other third parties described in this Privacy Policy.

We do not knowingly sell or share personal information of individuals under 16 years of age.

To opt out of certain targeted advertising, sale, or sharing of personal information where applicable, please visit our Data Sharing Opt-Out page: https://aguadecielobeauty.com/pages/data-sharing-opt-out. You may also adjust your cookie preferences, enable a recognized opt-out preference signal such as Global Privacy Control where supported, or contact us at info@valleplateado.com.

European Economic Area, United Kingdom, and International Privacy Rights

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar privacy rights, you may have rights to access, correct, delete, restrict, object to, or request portability of your personal information. You may also have the right to withdraw consent where processing is based on consent and to lodge a complaint with your local data protection authority.

Where required, we process personal information based on one or more legal bases, including performance of a contract, your consent, compliance with legal obligations, and our legitimate business interests.

Automated Decision-Making

We do not use fully automated decision-making that produces legal or similarly significant effects about you. Our e-commerce platform, payment providers, and fraud prevention providers may use automated systems to help detect and prevent fraud, unauthorized transactions, and security risks.

Third-Party Links and Platforms

Our website may link to third-party websites, social media platforms, payment providers, and services that we do not control. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before providing personal information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, website settings, apps, service providers, or privacy practices. The updated version will be posted on this page with a new “Last updated” date.

Complaints

If you have a privacy complaint, please contact us first at info@valleplateado.com so we can try to resolve your concern. Depending on where you live, you may also have the right to contact your local privacy regulator or data protection authority.